ABOUT US

We kicked this whole thing off in 2025 after one of those long garage nights, the kind where the air smells like cold concrete, oil, and old stories. We kept coming back to the same truth.

The Ferrari F12 Berlinetta was special.
Not just fast, not just loud, but soul level beautiful. A V12 that sounded like it was carving lightning in half. A shape you could stare at for hours. A car that made grown men feel like kids again.

We wanted to carry that feeling with us.

Hence, The F12 Berlinetta Wheel.

Every line, every curve, every ounce of weight tuned to remind you of the machine that never stopped impressing you. The one you still talk about with your buddies. The one your grandkids point at when it pops up on YouTube and say, “That one sounds different”.

This watch is our tribute to that car and the era it represents.
A small piece of a big dream, made for the guys who still appreciate a beautiful engine, a clean silhouette, and a moment that makes you feel alive.

- Lucio Hightower-Rojas, founder